01
5.2mg
Easy Start
Smoother 77 taste with a lighter feel for adult users wanting something easier day to day.
View 5.2mg 77 PouchesRecommended pouch for transitioning smokers
77 Nicotine Pouches
Smooth flavours
Light burn
Wide variety of flavours
77 nicotine pouches are made for flavour first users who want a smoother pouch feel without jumping straight into harsh, high burn nicotine pouches. Known for thier creative, uncovential flavours and smooth nicotine deliery.
Build Your 77 Bundle
Mix cola, fruit and mint favourites and save more when you stock up.
Add any 5, 10 or 20 cans to unlock bundle savings.
BRAND NOTE
Why 77 Pouches Feels Different?
Not every pouch needs to feel like a challenge.
77 is made for users who want flavour, but do not want every nicotine pouch to feel harsh under the lip. The taste is smoother, the burn is lighter, gradual nicotine release, and the range gives you more choice than the usual mint only rotation.
That makes 77 a strong option for adult users moving over from smoking, vaping or stronger pouches. You still get a proper pouch experience, but at a slower, smoother rate.
01
SMOOTHER BY DESIGN
Built around taste first, not maximum burn.
FRUIT
COLA
MINT
02
EASIER TO STICK WITH
Made for users who want something they can comfortably use day to day.
SMOOTH
LIGHTER BURN
03
MORE THAN MINT
Fruit, cola and mint flavours without overwhelming the range.
WATERMELON
COLA VANILLA
ICE MINT
77 is not trying to be the strongest pouch on the shelf. It is built for users who want flavour, comfort and a more balanced feel.
Product breakdown
77 Nicotine Pouches UK
Not every pouch has to hit the same way. 77 is built around smoother taste, lighter burn and more choice across fruit, cola and mint cans.
Taste
Smooth, clean flavours
Burn
Lighter under the lip
Strength
5.2mg, 10.4mg, 15.6mg
Feel
Slim, steady release
Range
Fruit, cola and mint cans
Best for
Flavour, comfort and smoother switch
Nicotine pouch strengths
77 Strength Finder
Choose by feel, it's not just about strength.77 comes in three strength levels: 5.2mg, 10.4mg and 15.6mg. Choose based on how much you want to feel under the lip, not just the biggest number on the nicotine pouch.
02
10.4mg
Everyday Balance
The main 77 strength. Enough presence for regular users, while keeping the smoother 77 feel.
View 10.4mg 77 Pouches
03
15.6mg
Stronger Feel
For users who want more strength but still prefer the cleaner, smoother 77 style.
View 15.6mg 77 Pouches
Still unsure? Start lower and move up only if you already know your tolerance.
Flavour selector
Find Your 77 Pouch Flavour
Do not scroll through every can guessing. Pick the lane that sounds like you first.
Flavour lane 01
View Fruit Ice
Fruit Ice
Sweet flavours with a cooling finish and a smoother feel.
Flavour lane 02
View Cola Cans
Cola Lane
A different direction from standard mint. Smooth and easy to rotate.
Flavour lane 03
View Mint Cans
Clean Mint
Fresh, clean and simple for everyday use.
Flavour lane 04
View Featured Pick
Wild Card
Something different from the usual rotation.
77 is easier to choose when you know your lane first: fruit ice, cola, mint or something different.
Compare 77 Nicotine Pouches
A quick breakdown of 77 flavours, strengths, pouch format and who each can suits best.
| Product | Flavour | mg/g | mg per pouch | Pouches | Format | Burn | Best use |
|---|
Values can vary slightly by pouch weight, batch or supplier data. Always check the individual product page before choosing.