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Recommended pouch for transitioning smokers

77 Nicotine Pouches

Smooth flavours Light burn Wide variety of flavours

77 nicotine pouches are made for flavour first users who want a smoother pouch feel without jumping straight into harsh, high burn nicotine pouches. Known for thier creative, uncovential flavours and smooth nicotine deliery.

Build Your 77 Bundle Mix cola, fruit and mint favourites and save more when you stock up.
Add any 5, 10 or 20 cans to unlock bundle savings.

12 products

BRAND NOTE

Why 77 Pouches Feels Different?

Not every pouch needs to feel like a challenge.

77 is made for users who want flavour, but do not want every nicotine pouch to feel harsh under the lip. The taste is smoother, the burn is lighter, gradual nicotine release, and the range gives you more choice than the usual mint only rotation.

That makes 77 a strong option for adult users moving over from smoking, vaping or stronger pouches. You still get a proper pouch experience, but at a slower, smoother rate.

01

SMOOTHER BY DESIGN

Built around taste first, not maximum burn.

FRUIT COLA MINT
02

EASIER TO STICK WITH

Made for users who want something they can comfortably use day to day.

SMOOTH LIGHTER BURN
03

MORE THAN MINT

Fruit, cola and mint flavours without overwhelming the range.

WATERMELON COLA VANILLA ICE MINT
77 is not trying to be the strongest pouch on the shelf. It is built for users who want flavour, comfort and a more balanced feel.
Product breakdown

77 Nicotine Pouches UK

Not every pouch has to hit the same way. 77 is built around smoother taste, lighter burn and more choice across fruit, cola and mint cans.

Taste
Smooth, clean flavours
Burn
Lighter under the lip
Strength
5.2mg, 10.4mg, 15.6mg
77 nicotine pouches range
77 Nicotine Pouches
Shop 77 Pouches
Feel
Slim, steady release
Range
Fruit, cola and mint cans
Best for
Flavour, comfort and smoother switch
Nicotine pouch strengths

77 Strength Finder

Choose by feel, it's not just about strength.

77 comes in three strength levels: 5.2mg, 10.4mg and 15.6mg. Choose based on how much you want to feel under the lip, not just the biggest number on the nicotine pouch.

01
5.2mg

Easy Start

Smoother 77 taste with a lighter feel for adult users wanting something easier day to day.

View 5.2mg 77 Pouches
02
10.4mg

Everyday Balance

The main 77 strength. Enough presence for regular users, while keeping the smoother 77 feel.

View 10.4mg 77 Pouches
03
15.6mg

Stronger Feel

For users who want more strength but still prefer the cleaner, smoother 77 style.

View 15.6mg 77 Pouches
Still unsure? Start lower and move up only if you already know your tolerance.
Flavour selector

Find Your 77 Pouch Flavour

Do not scroll through every can guessing. Pick the lane that sounds like you first.

77 is easier to choose when you know your lane first: fruit ice, cola, mint or something different.
77 range guide

Compare 77 Nicotine Pouches

A quick breakdown of 77 flavours, strengths, pouch format and who each can suits best.

Product Flavour mg/g mg per pouch Pouches Format Burn Best use

Values can vary slightly by pouch weight, batch or supplier data. Always check the individual product page before choosing.

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Kicks District

261 Market Street, San Francisco, CA 94103

SneakLab

44 Beacon Street, Boston, MA 02108